The Process
Conducted thorough user research to understand pain points and preferences, leveraging analytics and feedback.
Created mood boards and wireframes to visualize the concept and gather stakeholder input before moving into high-fidelity designs.
Led the final design execution, maintaining consistent branding and ensuring the design was scalable for future updates.
Minwax
Today, the power and beauty of wood is still important in both public buildings and private homes, and the Minwax Company provides consumers with a complete line of products to meet every wood finishing need.
My Team
My Role: User Interface Design
Brand Manager: Elizabeth Hackett
Art Direction: Joseph Hughes, Sam Twarek
Photography: Tyler J Federico
Copywriting: Mike Baroni
Dutch Boy
Founded in 1907, Dutch Boy® is an industry leader in innovative, high-quality paint products and packaging solutions. We’re proud that over a century later, Dutch Boy remains one of the most recognizable brands in the home improvement industry, inspiring generations of DIYers and paint enthusiasts.
My Team
My Role: User Interface Designer
Brand Manager: Alyssa Simon, Dani Neumann
Art Direction: Ginger Tunzi, Sam Twarek
Photography: Tyler J Federico
Copywriting: Mike Baroni
HGTV Home by Sherwin-Williams
HGTVs premium one-coat-coverage paints are formulated for maximum durability. They'll stand up to stains, scuffs and the wear and tear of everyday life. Each of our designer-curated Color Collection’s harmonious flow gives you perfect color matching, allowing you to bring your vision to life with superior quality paint products you can count on.
My Team
My Role: User Interface Designer
Brand Manager: Emily Wagner, Bill H. LePrevost
Art Direction: LaDell Bryson, Sam Twarek
Photography: Tyler J Federico
Copywriting: Linda Yardley
Under the direction of the Associate Creative Director, I partner with the Copy team to craft, design and execute breakthrough email/SMS campaigns across the company. Staying up-to-date with current design trends, email best practices and new technologies to continuously improve email design and performance. I also partner with the Marcom Engagement team to track analytics of launched email/SMS campaigns, identify trends and apply learnings to subsequent projects.
Sherwin-Williams - Cleveland, Ohio