Minwax

Today, the power and beauty of wood is still important in both public buildings and private homes, and the Minwax Company provides consumers with a complete line of products to meet every wood finishing need.

  • Brand Manager: Elizabeth Hackett

  • Art Direction: Joseph Hughes, Sam Twarek

  • Photography: Tyler J Federico

  • Copywriting: Mike Baroni, Devon Hannan

FigJam →

I use FigJam as a flexible sandbox to quickly map out email wireframes and moodboards in one place. Its collaborative features make it easy to iterate, gather feedback, and keep everything aligned before moving into design.

Figma →

I use Figma to bring my email designs to life, translating wireframes and moodboards into polished, pixel-perfect layouts. Figma makes it easy to iterate quickly, collaborate with stakeholders, and prepare designs for handoff with clear specs and assets ready for development.

MessageGears →

I use MessageGears’ drag-and-drop builder to translate my Figma email designs into fully functional campaigns. Leveraging the modular components I’ve planned in Figma, I efficiently recreate layouts using reusable blocks, ensuring consistency and responsiveness across devices.

Dutch Boy

Founded in 1907, Dutch Boy® is an industry leader in innovative, high-quality paint products and packaging solutions. We’re proud that over a century later, Dutch Boy remains one of the most recognizable brands in the home improvement industry, inspiring generations of DIYers and paint enthusiasts.

  • Brand Manager: Katelyn Berray, Dani Neumann

  • Art Direction: Ginger Tunzi, Sam Twarek

  • Photography: Tyler J Federico

  • Copywriting: Mike Baroni

FigJam →

I use FigJam as a flexible sandbox to quickly map out email wireframes and moodboards in one place. Its collaborative features make it easy to iterate, gather feedback, and keep everything aligned before moving into design.

Figma →

I use Figma to bring my email designs to life, translating wireframes and moodboards into polished, pixel-perfect layouts. Figma makes it easy to iterate quickly, collaborate with stakeholders, and prepare designs for handoff with clear specs and assets ready for development.

MessageGears →

I use MessageGears’ drag-and-drop builder to translate my Figma email designs into fully functional campaigns. Leveraging the modular components I’ve planned in Figma, I efficiently recreate layouts using reusable blocks, ensuring consistency and responsiveness across devices.

HGTV Home

HGTVs premium one-coat-coverage paints are formulated for maximum durability. They'll stand up to stains, scuffs and the wear and tear of everyday life. Each of our designer-curated Color Collection’s harmonious flow gives you perfect color matching, allowing you to bring your vision to life with superior quality paint products you can count on.

  • Brand Manager: Alyssa Simon

  • Art Direction: Julie Righeimer, Sam Twarek

  • Photography: Tyler J Federico

  • Copywriting: Eury Chrones

FigJam →

I use FigJam as a flexible sandbox to quickly map out email wireframes and moodboards in one place. Its collaborative features make it easy to iterate, gather feedback, and keep everything aligned before moving into design.

Figma →

I use Figma to bring my email designs to life, translating wireframes and moodboards into polished, pixel-perfect layouts. Figma makes it easy to iterate quickly, collaborate with stakeholders, and prepare designs for handoff with clear specs and assets ready for development.

MessageGears →

I use MessageGears’ drag-and-drop builder to translate my Figma email designs into fully functional campaigns. Leveraging the modular components I’ve planned in Figma, I efficiently recreate layouts using reusable blocks, ensuring consistency and responsiveness across devices.

Under the direction of the Associate Creative Director, I partner with the Copy team to craft, design and execute breakthrough email/SMS campaigns across the company. Staying up-to-date with current design trends, email best practices and new technologies to continuously improve email design and performance. I also partner with the Marcom Engagement team to track analytics of launched email/SMS campaigns, identify trends and apply learnings to subsequent projects.

Sherwin-Williams - Cleveland, Ohio

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