Kiwi Creative
Kiwi Creative is a full-service digital marketing agency and HubSpot partner built to drive growth at B2B software + tech companies.
Website Redesign
As the Senior Graphic Designer, I was tasked with leading the redesign of the website to refresh its visual appeal, enhance user experience, and ensure it was more modern, vibrant, and user-friendly. This site was built in Wordpress.
My Role: User Interface Designer
Development: Ryan Patterson
Copywriting: Tschanen Brandyberry, Katie Schooley
Process
Conducted thorough user research to understand pain points and preferences, leveraging analytics and feedback.
Collaborated closely with developers to ensure design concepts were feasible and could be seamlessly implemented.
Created mood boards and wireframes to visualize the concept and gather stakeholder input before moving into high-fidelity designs.
Led the final design execution, maintaining consistent branding and ensuring the design was scalable for future updates.
Key Objectives
User-Centered Design: Focused on improving navigation and streamlining user interactions to ensure a smooth and intuitive experience. This involved simplifying content structures, enhancing responsiveness across devices, and optimizing load times for faster browsing.
Mobile Optimization: Ensured the new design was fully responsive, offering an equally rich experience on smartphones and tablets as on desktops. This was essential for improving accessibility and engagement for users on the go.
Interactive Elements: Integrated modern interactive elements, such as hover effects, micro-interactions, and smooth transitions, to make the site more dynamic and engaging.
Senior Graphic Designer, working under a Managing Director in an agency environment. Responsible for creating visually appealing and highly-impactful designs for clients in the software and tech industry. A passion for digital, print and branding projects, being equal parts creative and attentive to details.
Kiwi Creative - Strongsville, Ohio