The Problem
The previous email designs are visually outdated and fails to align with modern design standards and user expectations. As a result, recipients are less likely to engage with the content or take the desired action, resulting in a consistently low click-through rate (CTR).
Poor Visual Appeal
The previous emails used outdated fonts, clunky layouts, or low-quality images that make it appear unprofessional or untrustworthy.
Lack of mobile responsiveness makes the designs difficult to navigate on smartphones and tablets, where a significant portion of users read emails.
Inconsistent Branding
Previous emails may not reflect the current brand identity, leading to a disconnect with the rest of the company’s marketing efforts.
This can decrease trust and recognition, especially for new or infrequent subscribers.
Minwax
Today, the power and beauty of wood is still important in both public buildings and private homes, and the Minwax Company provides consumers with a complete line of products to meet every wood finishing need.
My Role: User Interface Designer
Art Direction: Joseph Hughes, Sam Twarek
Copywriting: Mike Baroni
The Process
Led the final design execution, maintaining consistent branding and ensuring the design was scalable for future updates.
Conducted thorough user research to understand pain points and preferences, leveraging analytics and feedback.
Created mood boards and wireframes to visualize the concept and gather stakeholder input before moving into high-fidelity designs.
Dutch Boy
Founded in 1907, Dutch Boy® is an industry leader in innovative, high-quality paint products and packaging solutions. We’re proud that over a century later, Dutch Boy remains one of the most recognizable brands in the home improvement industry, inspiring generations of DIYers and paint enthusiasts.
My Role: User Interface Designer
Art Direction: Ginger Tunzi, Sam Twarek
Copywriting: Mike Baroni
Under the direction of the Associate Creative Director, I partner with the Copy team to craft, design and execute breakthrough email/SMS campaigns across the company. Staying up-to-date with current design trends, email best practices and new technologies to continuously improve email design and performance. I also partner with the Marcom Engagement team to track analytics of launched email/SMS campaigns, identify trends and apply learnings to subsequent projects.
Sherwin-Williams - Cleveland, Ohio