Boogie Board
Over the last decade, Boogie Board products have redefined writing and drawing for both adults and kids—selling millions of reusable writing and creativity products in 40 countries worldwide.
I was tasked with leading the redesign of an eCommerce site to refresh its visual appeal, enhance user experience, and ensure it was more modern, vibrant, and user-friendly.
This template was built on the Shopify platform. This project never got off the ground, so some parts still have placeholder images and/or copy.
My Role: User Interface Designer
Development: Matt Sherepita
Copywriting: Monica Whitehurst
User-Centered Design
Focused on improving navigation and streamlining user interactions to ensure a smooth and intuitive experience. This involved simplifying content structures, enhancing responsiveness across devices, and optimizing load times for faster browsing.
Mobile Optimization
Ensured the new design was fully responsive, offering an equally rich experience on smartphones and tablets as on desktops. This was essential for improving accessibility and engagement for users on the go.
Interactive Elements
Integrated modern interactive elements, such as hover effects, micro-interactions, and smooth transitions, to make the site more dynamic and engaging.
Social Media
Tailored social media designs for each platform not only to help reinforce Boogie Board’s identity but also to enhance user experience and drive engagement. With a strong visual identity, Boogie Board stands out, captures attention, and fosters deeper connections with their audience.
Blog
Adding a blog to Boogie Board’s website was a smart way to drive more traffic from both social media and organic search. By consistently publishing relevant, keyword-rich content, we were able to improve our visibility on search engines and give our audience valuable posts to share across platforms. It was an effective, low-cost strategy to boost engagement, build authority, and bring more visitors to the site.
Under the direction of the VP of Marketing & Product Strategy, I create a variety of visual assets that span marketing channels: from paid digital ads, organic social content, retail packaging, point-of-purchase displays and merchandisers, as well as print, video advertising and communications. Well-versed in delivering artwork at every stage of development — from concept to finished production-ready artwork.
Kent Displays - Kent, Ohio