Yard Rewards
The Yard Rewards program is Carter Lumber’s way of recognizing and saying thank you to all of their loyal customers. The Carter Lumber Yard Rewards program allows you to earn points for all of your purchases on your Carter Lumber account to redeem for incredible trips.
My Role: Visual, User Interface, and Brand Designer
Art Direction: Mark Ely
Copywriting: Libby Swann
Rebranding
As the Senior Graphic Designer, I was tasked with leading the redesign of a microsite to refresh its visual appeal, enhance user experience, and ensure it was more modern, vibrant, and user-friendly. The previous version of the site had an outdated design, which didn’t reflect the brand’s current image or cater to the evolving needs of the target audience. This site was built in Magento.
Process
Conducted thorough user research to understand pain points and preferences, leveraging analytics and feedback.
Collaborated closely with developers to ensure design concepts were feasible and could be seamlessly implemented.
Created mood boards and wireframes to visualize the concept and gather stakeholder input before moving into high-fidelity designs.
Led the final design execution, maintaining consistent branding and ensuring the design was scalable for future updates.
Key Objectives
User-Centered Design: Focused on improving navigation and streamlining user interactions to ensure a smooth and intuitive experience. This involved simplifying content structures, enhancing responsiveness across devices, and optimizing load times for faster browsing.
Mobile Optimization: Ensured the new design was fully responsive, offering an equally rich experience on smartphones and tablets as on desktops. This was essential for improving accessibility and engagement for users on the go.
Interactive Elements: Integrated modern interactive elements, such as hover effects, micro-interactions, and smooth transitions, to make the site more dynamic and engaging.
Senior Graphic Designer, working under a Marketing Manager. Responsible for a range of projects both print and digital. Strong ability to conceptualize ideas into solutions as proven through various assignments ranging from print media for local home shows to websites and email campaigns.
Carter Lumber - Kent, Ohio