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HGTVs premium one-coat-coverage paints are formulated for maximum durability. They'll stand up to stains, scuffs and the wear and tear of everyday life. Each of our designer-curated Color Collection’s harmonious flow gives you perfect color matching, allowing you to bring your vision to life with superior quality paint products you can count on.
User Research →
Conducted thorough user research to understand pain points and preferences, leveraging analytics and feedback.
Wireframes →
Created mood boards and wireframes to visualize the concept and gather stakeholder input before moving into high-fidelity designs.
Design →
Led the final design execution, maintaining consistent branding and ensuring the design was scalable for future updates.
FigJam →
I use FigJam as a flexible sandbox to quickly map out email wireframes and moodboards in one place. Its collaborative features make it easy to iterate, gather feedback, and keep everything aligned before moving into design.
Figma →
I use Figma to bring my email designs to life, translating wireframes and moodboards into polished, pixel-perfect layouts. Figma makes it easy to iterate quickly, collaborate with stakeholders, and prepare designs for handoff with clear specs and assets ready for development.
MessageGears →
I use MessageGears’ drag-and-drop builder to translate my Figma email designs into fully functional campaigns. Leveraging the modular components I’ve planned in Figma, I efficiently recreate layouts using reusable blocks, ensuring consistency and responsiveness across devices.
Brand Manager
Alyssa Simon
Art Direction
Julie Righeimer
Photography
Tyler J Federico
Copywriting
Eurydice Chrones
Under the direction of the Associate Creative Director, I partner with the Copy team to craft, design and execute breakthrough email/SMS campaigns across the company. Staying up-to-date with current design trends, email best practices and new technologies to continuously improve email design and performance. I also partner with the Marcom Engagement team to track analytics of launched email/SMS campaigns, identify trends and apply learnings to subsequent projects.
Sherwin-Williams - Cleveland, Ohio