Valspar
Valspar is a well-known, industry-leading paint and coatings brand established in 1806 and is a part of The Sherwin-Williams Company. With a commitment to helping consumers make their next project a success, we offer high-quality interior and exterior paints, durable stains, and precision brushes and rollers that make the work of painting well worth the effort.
01 →
Color of the Month Landing Page
02 →
DIY Email Creative
03 →
PRO Email Creative
User Research →
Conducted thorough user research to understand pain points and preferences, leveraging analytics and feedback.
Wireframes →
Created mood boards and wireframes to visualize the concept and gather stakeholder input before moving into high-fidelity designs.
Design →
Led the final design execution, maintaining consistent branding and ensuring the design was scalable for future updates.
Brand Manager →
Danielle Krouse
Rachel Gaulke
Art Direction →
Erin Shippy
Sam Twarek
Photography →
Tyler J Federico
Copywriting →
Eurydice Chrones
Under the direction of the Associate Creative Director, I partner with the Copy team to craft, design and execute breakthrough email/SMS campaigns across the company. Staying up-to-date with current design trends, email best practices and new technologies to continuously improve email design and performance. I also partner with the Marcom Engagement team to track analytics of launched email/SMS campaigns, identify trends and apply learnings to subsequent projects.
Sherwin-Williams - Cleveland, Ohio